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Thursday, September 15 • 11:00am - 12:00pm
“Evolving Agencies” - A lively conversation about the true value of lighting agents historically… now… and in the future.

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Panel discussion led by American Association of Independent Lighting Agents (AAILA)
A lively conversation about the true value of lighting agents historically… now… and in the future.

Moderated by: Billy Hodges, Founder, President Digital Filaments

  • Mike Hamilton - VisionZ, Inc.
  • Sarah Dennie - Lighting Solutions, inc.
  • Jonathan Ayala - The Lighting Exchange

avatar for Jonathan Ayala

Jonathan Ayala

Co-Founder & Principal, The Lighting Exchange
Jonathan Ayala is a co-founder and principal at Your Lighting Brand, a highly innovative marketing, technology, and communications company dedicated to the lighting industry. Jonathan has pioneered unique solutions and platforms focused on improving communications, sales solutions... Read More →
avatar for AAiLA


AAILA is a collaborative industry forum that aims to strengthen the capabilities and professionalism of independent lighting agents while also enhancing their connectivity to lighting and controls manufacturers. Founded in 2021, AAILA is a 501c6 member led professional organizati... Read More →
avatar for Billy Hodges

Billy Hodges

CoFounder, AAILA
avatar for Mike Hamilton

Mike Hamilton

Principal, Visionz Inc.
A Canadian with over 24 years in the lighting industry, Mike Hamilton’s experience in the lighting specification community in Ontario is extensive, having been apart of the 12V LED lighting market, from its inception. Mike has lead national sales teams and participated in their... Read More →
avatar for Sarah Dennie

Sarah Dennie

Principal, Lighting Solutions
Sarah Dennie, LC, LEED AP is a Principal at Lighting Solutions, Inc. in Philadelphia. As one of the owners of the 40-person strong sales agency, Sarah leads their specification team promoting their line card of products with Cooper Lighting Solutions being their anchor. Sarah is a... Read More →

Thursday September 15, 2022 11:00am - 12:00pm CDT
Trade Mart 4 Loft 4